Advertisers are being so creative sometimes that they make us believe things about a product. I found a pretty interesting Mac Donalds ad that you can check out on: http://www.adweek.com/aw/creative/best-spots/article_display.jsp?creativeId=269838
First, this ad concern the chicken nugget product and also the participation of Mac Donalds for the Olympic Games in China. The action is set up in China on the countryside. The musical background reinforced that Chinese feeling. The two Chinese kids were splitting a bowl of nuggets and only one is left over.
Here, there is no comments about the nuggets, no close up that will show their crispiness or their freshness but, the only fact that the kids began fighting for it makes it attractive. The ad will remind the audience in a bad way the movie Tiger and Dragon. The fight is pretty intense and every punch is allowed. The kids are obsessed about catching the last piece of nuggets.
The creative technicals used here makes me forget that the ad was for Mac Donalds and the Olympic Games. I got more focus into the kids fight and what they were ready to do than thinking about what the ad was for. The fight has a very comical effect because it is indeed funny to have kids fighting with chopsticks for just a piece of food. The piece of nuggets here may have a symbolic which is to represent a gold medal because it is the Olympic Games time, the food fight is not only to get a piece of chicken but to win it so as to get the first place.
