When I went back to France this summer, some advertising on television made me smile. On every food commercials was appearing at the bottom of it, a phrase saying:” for your health, you should not eat too greasy, too sweet or in between the meals”.
Obviously, it is the government that forced the advertisers to ad that sentence in order to fight obesity or any kind of diseases related to a bad nutrition in France. The problem that the Food companies should have now is the fact that, that little sentence telling the audience to be healthier has definitely an impact. After watching these commercials, the thing I remembered the most was actually that line. I did not remember for what kind of product was the advertising. It is really crazy how a little line can change everything in a commercial.
Although the advertising goal is to make you buy something, in the food commercial case, the purpose of the message has been hijacked. If you think about the line telling you to be healthier, you may eat less so buy less. At least, you will get healthier but at the same time, the food economy should change a little bit.
If the government keeps on doing things like that, I am sure that one day, we will see: “Food kills” on every food packages as we are already reading smoking can give you cancer or kill you on the cigarettes packet.
