Propaganda

I was at the movie theater yesterday and I saw a very powerful ad for The National Guard of the army. You can actually watch it on youtube at http://www.youtube.com/watch?v=C2j6j-vf6Ks.

At First, I was not sure if it was a preview of a movie or a new song from a rock band….To attract their target market which may be more people from 18 to 25 years old, the advertisers did their job efficiently: they have a rock sound as the soundtrack, they use car race images and shots of soldiers in mission. The rock song has lyrics such as” i am an American Warrior”, “they call me warrior”. The word warrior has a very strong connotation to power, respect, fear. Some young people may like the ad, may want to be a “warrior” for real. It sounds very cool according to the sound to be an “American warrior”.  That word so many times pronounced is now resonating in my head. If I pronounce it just one more time, that is it, I am really going to believe that enrolling myself in the army will make me a “warrior”.

Then, they try also to show a very positive image by using kids. The soldiers love kids, they are nice to them, they do not want frighten them. Wars do not appear as a horrible thing. The reality is omitting in the ad. It is not enough realistic. Here, they are really trying to associate Army with the cool attitude. Your life will look like a rock song if you join the Army. Everything they show is for me propaganda.

I hope not everyone will just think the Army is “cool” because their song was powerful and can intrude and brainwashed your mind.

Healthy Message

When I went back to France this summer, some advertising on television made me smile. On every food commercials was appearing at the bottom of it, a phrase saying:” for your health, you should not eat too greasy, too sweet or in between the meals”.

Obviously, it is the government that forced the advertisers to ad that sentence in order to fight obesity or any kind of diseases related to a bad nutrition in France. The problem that the Food companies should have now is the fact that, that little sentence telling the audience to be healthier has definitely an impact. After watching these commercials, the thing I remembered the most was actually that line. I did not remember for what kind of product was the advertising. It is really crazy how a little line can change everything in a commercial.

Although the advertising goal is to make you buy something, in the food commercial case, the purpose of the message has been hijacked. If you think about the line telling you to be healthier, you may eat less so buy less. At least, you will get healthier but at the same time, the food economy should change a little bit.

If the government keeps on doing things like that, I am sure that one day, we will see: “Food kills” on every food packages as we are already reading smoking can give you cancer or kill you on the cigarettes packet.

Sexy Cosmo Girl

Hello,

I went online today on the Cosmopolitan website. I got into the archives covers and got amazed by the originality of the magazine… I looked at the nine covers published in 2008. What struggled me the most is how many times the word sex or sexy is used on the cover. Every month appear on the cover these words and also, how to have sexy hair, butt, and tips for men and girl relationship. Nothing really changes, except the model that is different each month on the cover, most of the topics remain the same; they are just turned or placed in the different way to make look the magazine different and full of new advice. Oh, I forgot, they also do change the background color.

I knew many magazines tend to repeat themselves because they always sell the same kind of idea but if we think what we are reading and the impact it may have on us, I may believe Cosmo readers should all be sexy, with amazing hairstyles and all men eaters because of all the good tips they were given.

It is not that I am against those kind of magazines, everyone need some relaxing reading sometimes but, when you think about the content of it, it is hard to imagine that many girls are working on its production. According to the topics, being sexy is what all women should be. It is kind of disappointed that the women should be some kind of object that if not capable to think should at least be nice to watch.

Now, I can not wait for the next cosmopolitan cover, are they going to talk about sexy things???

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